HISTORY

1999 - HOW EVERYTHING STARTED
"I want to produce and sell Aerobic music. Are you with me?"
Destiny took its run as Frank asked his best friend Anke. She would never have guessed what would happen during the next 5 years. Anke didn't have a clue of Aerobic-music, but Frank knew of her extraordinary selling and organising talent. Both skills matched perfectly and made sure that still - after 5 years - the close friendship exists. On the 6th of september 1999 MOVE YA! was founded and Anke and Frank moved into Ankes flatshare (120 qm) ,our first headquarter. On nearly 30 sqm there were 3 desks, 3 computers, 1 fax, 3 telephones and 2cats.
Everything started!

2000 - JUMP INTO COLD WATER
During the first months we were ignored and even laughed at by other vendors. That changed abruptly, as we met all competitors on our first big convention in february. We built a mega stand, our girls wore blue and red wigs and lifted our bongo-drummer 5 meters onto the traverse and later into the course from Marc-Oliver Kluike (our first meeting). The people loved it, but from now on we were a thorn in the eye of our competitors. Even more as we declined the offer to distribute our products from the former number 2, Fitness Plus. We were different, we were innovative, we were manic, more interesting for our customers. MOVE YA! was on the right way. On this convention we met Marc-Oliver and Lucia Schmidt. At that time, we knew that Marc would be #1 in the future of our sector. And with Lucia we produced further 12 CDs up until now.

2001 - MOVE YA! ESTABLISHES ITSELF
In the meantime, MOVE YA! had 5 staff members. We changed our headquarter to Luisenweg 7, where we still feel comfortable. During this year, well-known presenter asked us to produce a CD with us. The FIBO was a success this time and even at the Bodylife 2001 in Karlsruhe, the MOVE YA!-stand was of main interest for all trainers und presenters. Not only good music, but a stylish ambience was the main differece from all others. We had fun, we loved the music and that was what the people noticed. In the meantime, all our CDs were distributed by the most important vendors. The interest abroad increased and we could win over further vendors in Spain, France and Austria. The route for 2002 was clear:
Europe, here we come!

2002 - TIME FOR REVOLUTION %26 FEELINGS
We had a good amount of registered customers and decided, since the beginning of the year, to sell nearly all our range as double-CDs. And this as the first provider ever below 30€. This step got us many new customers during the year and made us number one in Germany. Maren and Henrike became our new collegues. Christiane started in our graphics department and Sven built up the most beautiful stand ever seen on any conventions. Furthermore, Tom and Frank programmed our online-shop during endless nightshifts, which was revolutionary in its functionality at that time and which allowed everybody, listening to our CDs comfortable and without waiting. The increasing interest in our CDs made clear: Frank needed a second DJ. That is where we got to know Andreas. Andreas' musical and sporting know-how was the ideal addition to Franks creativity and mixing talent. The CDs got better and better.

2003 - STORMY TIMES
This year ought to be turbulent. The MOVE YA! CDs were distributed in every country in Europe, we produced our first videos and our very own MOVE YA! collection. Things worked out brilliantly, as dark clouds rised upon us... The special aerobic-license contract of our vendor in Belgium was redesigned. We took the initiative and contacted the most important and best record labels to directly purchase the licenses. In the middle of 2003 tough negotiations started with national record labels. Our effort proved us right: all labels liked our philosophy and contracted licenses. Sadly, the repertoire didn't serve our needs because we needed music for our bestsellers only to be found abroad. Together with Jerry, our part-time A%26R, we were able to save the music from all the hip labels in Spain, France, England, The Netherlands, Belgium and Switzerland.

2004 - MOVE YA! CONQUERS THE WORLD
The turbulences and connected relationships to the record labels finally payed off: we were able to sell parts of our CDs all over the world e.g. the USA because we directly bought the licenses. The conquest of this worldwide biggest aerobic-market has always been a dream of Anke and Frank. In march, Anke, Frank and Hauke moved to New York to try their luck. It's been like in february 2000 at the Bodylife in Hamburg. What awaits us? Will they like our CDs? They liked them! MOVE YA! was from the start one of the most bought music at the ECA Convention. Robert, Marc-Oliver and Calvin presented their new CDs and during these days, our stand was the most visited. The adventure USA could start!
THANK YOU!!!

MISSION | VISION

OUR PHILOSOPHY
Since the beginning of our company in 1999 it has been our mission to produce fitness music that perfectly matches the needs of instructors. We put our main focus on YOU as instructor! Therefore, we consider music as the most important tool for your aerobic classes. Music is not only "something that plays in the background". Music shall help you to motivate and animate your class members. Due to your requirements, we will offer you only CDs with HIGHEST QUALITY regarding music selection, sound quality and usability. We use only original artis hits from the European Top 40s and the dance charts. For us, it is very important that your are satisfied and that our CDs help you to ENJOY YOUR CLASSES!

PRODUCTS

MUSIC CDS

CLOTHES
While our CD-sales increases, there was the idea of presenting ourselves more MOVE YA!-like during conventions. Anke and Frank created concepts from seperate draperies, first just with the well-known Logo as the motive. Later on there were smart and funny slogans for the growing popularity of tank tops and t-shirts for presenters and trainers. More and more customers asked where to buy these and this at first crazy idea seemed to be bridging a gap between the trainers. All clothes sold well and were well received. Since then there are regularly new cool clothes from MOVE YA!.

BODYFACTS MEETS MOVE YA!
We are very proud to introduce a completely new DVD series in cooperation with bodyfacts. bodyfacts is a new innovative brand on the market, which focusses on the production of high quality fitness DVDs. The bodyfacts DVDs centers on the trainer, his wishes, demands and his success. They allow the trainers to ideally schedule their lessons and provide many new ideas and proposals.

TEAM

CONTACT

MOVE-YA! Lifestyle Kontor GmbH
executive director: Anke Hauerwaas
Luisenweg 7 20537 Hamburg Germany

Tel.: 040 - 21 00 97-0
Fax: 040 - 21 00 97-10
Ust.-ID: DE 203 781 126

Email
info@move-ya.de
sales department
general questions
questions about music